gator

gator
v.
To display a company's ad when a person visits a rival company's Web site.
Example Citation:
Known as hijackware, Gator software positions your banner ads directly against your rival's site. In the States, 1-800-flowers.com found that every time a surfer searched its site for a bouquet, a ten dollar discount pop-up ad appeared for rivals FTD.com. Same thing has happened to American Airlines, who've been Gatored by Delta.
— Matt Kelly, "Pocket Vault," The Mirror, August 10, 2001
Earliest Citation:
It's called getting 'Gatored,' after one of the most popular applications underlying it, and some Web sites are out to restrict the practice. But for others it's fast becoming an effective way to feast on competitors in their own front yard.
— Stefanie Olsen, "Web sites prey on rivals' stores," CNET News, August 7, 2001
Notes:
Today's word comes from a software program called Gator. It's a browser add-on that (among other things) monitors the sites that a person is visiting. When a particular company's site comes into view, the Gator software pops up a banner ad for a rival company.
Thanks to both Gareth Branwyn and Mark Worden, who slipped this word under my door almost simultaneously.
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New words. 2013.

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  • Gator —    Film d aventures de Burt Reynolds, avec Burt Reynolds, Jack Weston, Jerry Reed, Laurent Hutton, Alice Ghostley, Burton Gilliam.   Pays: États Unis   Date de sortie: 1976   Technique: couleurs   Durée: 1 h 55    Résumé    Gator, le bootlegger,… …   Dictionnaire mondial des Films

  • gator — 1844, colloquial shortening of ALLIGATOR (Cf. alligator) …   Etymology dictionary

  • gator — [gā′tər] n. short for ALLIGATOR …   English World dictionary

  • Gator — Filmdaten Deutscher Titel: Mein Name ist Gator Originaltitel: Gator Produktionsland: USA Erscheinungsjahr: 1976 Länge: 110 Minuten Originalsprache: Englisch …   Deutsch Wikipedia

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  • Gator — The name of a software company best known for its adware products. Adware is pop up interest advertising and Gator was one of the first companies to promote widespread adware. In addition to pop up advertising, Gator adware tracks an online user… …   Investment dictionary

  • gator — [[t]ge͟ɪtə(r)[/t]] gators also gator N COUNT A gator is the same as an alligator. [AM, INFORMAL] Syn: alligator …   English dictionary

  • gator — UK [ˈɡeɪtə(r)] / US [ˈɡeɪtər] noun [countable] Word forms gator : singular gator plural gators American informal an alligator …   English dictionary

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